Yasso I Scream Truck
Client: Yasso Frozen Greek Yogurt
Project : Truck Design, Branded Merchandise
Description : My great friend Kat Street brought me in to create concepts for the Yasso Frozen Greek Yogurt Branded Ice Cream Truck. The truck design was intended to feel very punk, with custom buildout, wrap and technologies. The Yasso Bars on the roof were intended to look like a pink Mohawk. The truck itself had a really cool feature, a scream booth, that gave fans a chance to earn some extra swag gifts if they could scream loud enough. I also designed a lot of this coveted swag that was given away.