DJNEFF

ART & DESIGN

NEFF ink. is the art direction, graphic design, and brand identity work of artist DJ Neff. His work utilizes street art, conceptual thinking, and a do-it-yourself attitude. 

Volkswagen FAST

Project :  Collectible Figure Design,  Integrated Marketing Concept

Description :  I had the fortunate opportunity to design the VW Fast, a toy that was made to come with the GTI MKV when it launched in 2006. Working off the concept of a spirit totem, the idea of fast is sort of a demon, or the spiritual force that lives inside the Volkswagen GTI. The character is loosely based on a rabbit, but much darker, and who's sinister smile matches the grill of the car itself exactly. It was a really cool process, sculpting the idea at first, then transitioning to working in 3D with Neil Riddell to evolve the design. 

FAST was a first of its kind and won a Gold Cannes Lion in the Promotions category. 

www.vw.com

All Images on this Site are Copyrighted 2014 DJ NEFF