NEFF ink. is the art direction, graphic design, and brand identity work of artist DJ Neff. His work utilizes street art, conceptual thinking, and a do-it-yourself attitude. 

Toyota I ♥ DAD

Project : Create Large Sculpture for Father's Day 2015     Agency:  Saatchi LA

Description : My team was commissioned to create a passion project for Toyota and Saatchi LA.

This project was literally huge! 28'L x 12'H x 10'W made of reclaimed wood. Built in about 2 months this summer. Displayed for a week on the Santa Monica Pier.

Such an amazing opportunity to work on a Father's day specific project. My dad Dennis came out from Florida and helped with the build. The team was great. Big thanks to Peter at Venice Woodworks for helping nail this! We had a great team, Joel, Alex, DAvid & ATom, and Big Bird. Also huge thank you to Nick, John and Eric, Dogan from Saatchi LA. 



Still to share some of the process shots and videos from this project. Stay Tuned.

All Images on this Site are Copyrighted 2014 DJ NEFF