NEFF ink. is the work of artist DJ Neff. His work includes street art, graphic design, and experiential installations that contain conceptual thinking, technology and , and a do-it-yourself attitude.

Target + Disney Cars 3 - Set Design

Production : Tool of North America
Agency :  72 + Sunny
Fabrication : SCPS Unlimited
Director : GMUNK

I was thrilled to collaborate with director GMUNK and Fabricators SCPS unlimited to create the super unique race track used for this this Target commercial for Disney's Cars 3 playsets. I was tasked to figure out a way to incorporate the different Cars 3 playsets into a singular unique stage. We built our track as if we imagined a child would have, piling blocks, books, chairs, and even their bunk bed to create the most epic hot wheels track ever. 

All Images on this Site are Copyrighted 2014 DJ NEFF