DJNEFF

ART & DESIGN

NEFF ink. is the art direction, graphic design, and brand identity work of artist DJ Neff. His work utilizes street art, conceptual thinking, and a do-it-yourself attitude. 

Sony PSP Website

Project :  Website Design , Interactive Marketing, Nationwide PSP Art Designs

Description : Sony had just launched its Everywhere is Better campaign at Deutsch. I led the project to create a microsite for PSP that highlighted this campaign and created a completely unique PSP experience. The concept was for gamers to represent their hood and create their own PSP design to do so. We also enlisted the help of some of the best street artists in the country, each designing their own PSP for their city as well. The project was really fun and we created tons of vector graphics to people to use in our skin designing app. Around 30,000 skins were designed by PSP fans and placed on our virtual map. 



All Images on this Site are Copyrighted 2014 DJ NEFF