NEFF ink. is the work of artist DJ Neff. His work includes street art, graphic design, and experiential installations that contain conceptual thinking, technology and , and a do-it-yourself attitude.

Shark Frenzy - Tilt-a-Whirl Ride  @ Pacific Park

The iconic amusement park on Santa Monica Pier- Pacific Park, was looking for help with a new ride they wanted to open, and needed some concepts to fully theme out a Tilt-a-Whirl. It was an amazing opportunity for me to concept what would be a truly unique ride experience, and fun for all ages. I threw some ideas at the wall but Shark Frenzy was the one that stuck. And who wouldn't wish they could ride in the jaws of a giant shark, safely of course. Each car is based on the coloring of a real shark, and the surrounding structure was designed to look like a lifeguard tower as well as some chomped boards for effect. 

All Images on this Site are Copyrighted 2014 DJ NEFF