Project : Out of Home Advertising , Guerrilla Marketing, Interactive Marketing
Description : This project was for the specific release of Madden Football on PSP and the limited Blue PSP package. Graffiti artist MEAR was selected to illustrate and paint the concept, he created a truly striking image for the 3 story tall OOH placement in Las Vegas. We built, painted and photographed the wall with a large format camera to then blow up the art as accurately and vividly as possible. The process was a ton of fun since we made it up as we went, I learned a ton, and the product was truly amazing.
As a side arm of the campaign, we did TV frame takeovers in tons of sports bars, and athletic apparel stores across the country. IT was a really simple and effective way to highlight the blue PSP and the large screen.
If you don't know who MEAR is, please check him out. www.mearone.com