NEFF ink.

NEFF ink. is the art direction, graphic design, and brand identity work of artist DJ Neff. His work utilizes street art, conceptual thinking, and a do-it-yourself attitude. 

Spread the Know

Project :  Art Installation, Commercial Production

Client :  Kaiser Permanente

Agency:  CPB

 

Description : "Spread the Know"  was a production unlike any other I have ever been a part of. The campaign was created to reach the LBGTA and minority community in the US and encourage everyone to get tested for HIV. For the production, we took over a few blocks of the LBGTA area of Philadelphia, with wall to wall artwork, shot in time-lapse. The art itself looked like it was growing and spreading on the streets in the final spots. It was an amazing time to spend with local artists and people who lived in the area, creating art together for the spot. As a young creative at the time, I was blown away by the chance to work with the artists Barnstormers, and legendary rapper Common. 



All Images on this Site are Copyrighted 2014 DJ NEFF