Spread the Know
Project : Art Installation, Commercial Production
Client : Kaiser Permanente
Description : "Spread the Know" was a production unlike any other I have ever been a part of. The campaign was created to reach the LBGTA and minority community in the US and encourage everyone to get tested for HIV. For the production, we took over a few blocks of the LBGTA area of Philadelphia, with wall to wall artwork, shot in time-lapse. The art itself looked like it was growing and spreading on the streets in the final spots. It was an amazing time to spend with local artists and people who lived in the area, creating art together for the spot. As a young creative at the time, I was blown away by the chance to work with the artists Barnstormers, and legendary rapper Common.