NEFF ink. is the work of artist DJ Neff. His work includes street art, graphic design, and experiential installations that contain conceptual thinking, technology and , and a do-it-yourself attitude.

Escape Campervans

Project : Brand indentity, Creative Direction, Custom Artwork

Description : Escape is a company that started in New Zealand, renting outfitted campervans to travelers looking for an adventure and accommodations in a reasonably priced package. My relationship with the company has grown over the years in many amazing ways. I was first asked to paint some vans because all of their awesome vans are hand-painted by different graffiti artists. After doing over 50 vans, I was asked to  take a look at rebranding the company to unify all of the Escape affiliates around the world. It was a really amazing opportunity to help a company that I loved to take it to the next level.  Working with my good friend Paul Ramirez, we created a brand manifesto, and coined "The Art of Adventure" as the brand direction.   This theme would run through the brands logos, photography, office design, uniforms, and all marketing. Escape is currently transitioning to the new look and feel, so there will be more images coming soon. This was a really fun project for a great product and company that I believe in. Best of all I was able to help my friends.


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All Images on this Site are Copyrighted 2014 DJ NEFF