Coca-Cola Zero Launch
Project : Brand Identity
Description : Coke Zero was a new product Coca-Cola was just launching when I was an intern at CPB. Working with James Dawson Hollis, I was able to help crack the visual treatment for the brand and the icy chill was born. This went on everything that launched, from print to out of home. It was a really amazing chance to get deep into build a brand identity from the ground up, and the project helped me secure getting a job after my internship ended. Thanks Coke Zero.