NEFF ink. is the art direction, graphic design, and brand identity work of artist DJ Neff. His work utilizes street art, conceptual thinking, and a do-it-yourself attitude. 

Coca-Cola Zero Launch

Project :  Brand Identity 

Description :  Coke Zero was a new product Coca-Cola was just launching when I was an intern at CPB. Working with James Dawson Hollis, I was able to help crack the visual treatment for the brand and the icy chill was born. This went on everything that launched, from print to out of home. It was a really amazing chance to get deep into build a brand identity from the ground up, and the project helped me secure getting a job after my internship ended. Thanks Coke Zero.

All Images on this Site are Copyrighted 2014 DJ NEFF