VW Garage

The Volkswagen Garage was created to help brand wanted to amplify their prescence in different events they were a part of throughout the year. These events ranged from music centered like BONNAROO or actual VW enthusiast events such as Waterfest.

The garage was built out of real wood, complete with garage door and moved around the country from event to event. Inside were fun things to do like Slot Car Racing, a Ping-Pong table, basketball hoop, and a couple hammocks. Also authenticity was in order so numerous odds and ends that would ultimately be found in you or your parents garage.

Also as a part of the VW Garage Events, was the Volkswagen Carfessional. This State of the art Rabbit was retrofitted with am interactive video recording system. Our hope was the folks at all of these events may have an opinion or two on the Volkswagen brand, and we needed to listen to what these caring individuals had to say. Our Cognitive anthropologist Dr. Keller whimsically guided you through the ride, prompting you and your friends to share with the car, confidentially Riders then received a photo in their email as a souvenir.