EataChiquita

Chiquita Banana has been a classic brand, a picture perfect banana with its little blue sticker. I was fortunate to be able to help create a campaign for the brand that gave it a refreshing jump into the fun category. By creating a comprehensive brand experience, complete with microsite, games, and design tools, we were able to give banana lovers some really fun things to brighten their day. The face of the campaign was literally faces on the little stickers, from clowns to luchadors, these stickers were giving people yet another reason to love Chiquita. Our goal was to hopefully move the brand a couple notches closer to cool, and I think we did just that.

Check it out for yourself:

http://www.eatachiquita.com

For some more information on the work, please check out my interview in Design Related:

http://www.designrelated.com/news/feature_view?id=47