Eat a Chiquita
Project : Sticker Design, Brand Refresh, Direct Marketing, Website Design and Marketing
Description : Worked directly with Chiquita Bananas to create a new way to make bananas cool. What started as a direct approach to marketing, creating a set of character designs that would live on the bananas themselves, spun off into a fully integrated approach. Partnering with The Famous Group in Los Angeles, we created a great microsite, which included a sticker design tool, original video game, viral videos, and integration into social media. This was one of my favorite projects to date and I feel the impact it had on the brand's popularity was truly amazing.
Read my interview about the project at DESIGN RELATED
Article about Sticker Campaign in NY TIMES
Another Article on FAST COMPANY
The following are videos we created for online branded content for the site and for YouTube.