NEFF ink.

NEFF ink. is the art direction, graphic design, and brand identity work of artist DJ Neff. His work utilizes street art, conceptual thinking, and a do-it-yourself attitude. 

Eat a Chiquita

Project : Sticker DesignBrand Refresh, Direct Marketing, Website Design and Marketing

Description : Worked directly with Chiquita Bananas to create a new way to make bananas cool. What started as a direct approach to marketing, creating a set of character designs that would live on the bananas themselves, spun off into a fully integrated approach. Partnering with The Famous Group in Los Angeles, we created a great microsite, which included a sticker design tool, original video game, viral videos, and integration into social media. This was one of my favorite projects to date and I feel the impact it had on the brand's popularity was truly amazing. 

Read my interview about the project at  DESIGN RELATED

Article about Sticker Campaign in  NY TIMES

Another Article on  FAST COMPANY


The following are videos we created for online branded content for the site and for YouTube. 


 

All Images on this Site are Copyrighted 2014 DJ NEFF