Project : Interactive Event Marketing
Description : This idea was a really interesting way for a brand to hear directly from its audience. As part of the VW Garage, a traveling branded environment by Volkswagen, the Carfessional was a Rabbit that we converted into a confessional booth. Though the in dash media system we installed a camera that would record a video interactive session with our VW's own engineer Dr. Keller. We really loved this project and It was fun traveling the country and seeing VW enthusiasts talk directly to VW about the brand they love.